We are all sellouts.
It is a rare and virtuous person who in the moment of conflict between integrity and massive personal gain will resist the latter. The salvation of society cannot rest upon the idle hope that other people discover virtue.
Altruism is obsolete.
The road toward the good society must be paved with gold. We no longer need good people, we need incentives for goodness. Society is what it is precisely because our social structures reward greed and betrayal. The solution to this is not to convince people to be better than they are, but to create community structures informed by the way people are.
Structure trumps content.
The good society is achieved when an average person performs good deeds as a simple byproduct of responding intuitively to his or her environment.
We must sell the change we want to see in the world.